Henry Ford Health System: Beyond the Hospital

Real stories of people who found healthier paths forward through Henry Ford Health System’s community-based programs

Challenge

Henry Ford Health System wanted to show donors that they were more than a hospital; they are a health system serving Detroiters where they live, work, and learn.

Solution

We produced a series of powerful, true stories featuring individuals whose lives had been transformed by HFHS’s community-based programs. We worked closely with each subject to translate and recreate their experience for the films.

These case studies became a key part of Henry Ford’s fundraising efforts—playing at events, one-on-one meetings, and on social channels—and raised significant awareness around HFHS’s work beyond the hospital.

My Contributions
Creative Direction, Copywriting, Casting & Story Producing,
Directing, Editing

School-Based Health

Cooking Matters

Agency & Production

Executive Producer: Josh Buoy
Creative Director, Producer, Director, Editor: Chris Duncan
Copywriter: Molly Gardner
Director of Photography: Roddy Hyduk

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