Chrome for Enterprise
A series of explainer videos that drive home the benefits of the Chrome browser for enterprise
Challenge
Chrome for Enterprise wanted to show IT teams all the ways the browser can help them better manage and maintain their organization.
Solution
We worked hand-in-hand with the product marketing team to identify and articulate the Chrome Browser’s most helpful security, productivity, and cloud management features. We then developed a unique visual language to bring these concepts to life and unified the series behind the tagline, “Behind Every Tab.”
My Contributions
Positioning & Messaging, Creative Direction, Copywriting, Art Direction
Agency & Production
Managing Director: Chris Duncan
Creative Director: Chris Duncan
Art Director: Khoo Siew May
Copywriter: Mo Wynne
Designers: Khoo Siew May & Seungeun Heo
Animators: Jay Septimo, Khoo Siew May, & Seungeun Heo