Coursera: Progress Seekers
A series of testimonials that feature employees sharing their passion for Coursera’s mission, vision, and culture
Challenge
Coursera had plans to grow its team and believed its newly defined vision and mission was the secret to attracting top talent. They turned to us to capture how their purpose and beliefs play into the company’s culture.
Solution
After a thorough interview process, we decided to invite employees to share their experience of working at Coursera directly with prospective talent, unscripted. We then assembled these stories around key themes to create a series of testimonials as well as a larger anthem.
The work was featured as part of Coursera’s IPO as well as in communications with prospective talent and their careers page.
My Contributions
Positioning & Messaging, Content Strategy, Creative Direction, Copywriting, Directing, Post Supervision
Agency & Production
Managing Director: Chris Duncan
Head of Production: Deidre Schoo
Account Director: Sara DeViney
Creative Director & Director: Chris Duncan
Copywriter: Mo Wynne
Art Director: Natalie Fevig
Director of Photography: Danger Charles
Editor: Bryce Bizer
Music: Jerome Begin