Coursera for Business
Explainer videos that show how Coursera for Business helps track and manage skill development across your organization
Challenge
Coursera for Business wanted to explain two features—Skillsets and Skills Dashboard—to show potential customers how the platform can uniquely support skill development within their organization.
This was the first time Coursera for Business had pursued any kind of product storytelling, and we were invited to pitch.
Solution
We co-worked with brand leadership to develop the voice and visuals for product storytelling at Coursera for Business, and ultimately landed on a design-animation approach that integrated abstract representations of skills and learners alongside simplified versions of the product.
My Contributions
Positioning & Messaging, Creative Direction, Copywriting
Agency & Production
Managing Director: Chris Duncan
Creative Directors: Roddy Hyduk and Chris Duncan
Art Director: Roddy Hyduk
Copywriter: Mo Wynne
Designers: Anna Yang, Alaric Holloway, Seungeun Heo
Animators: &Orange and Jay Septimo